LaVar Ball said a lot of things during his interview with Fox Sports 1's Colin Cowherd today, that much is true.

During his wide-ranging discussion on "The Herd with Colin Cowherd," LaVar spoke about his son Lonzo's future now that the Lakers have secure the #2 pick in the NBA Draft, his Big Baller Brand, and other major brands like Nike, Adidas and Under Armour.

Initially, LaVar was seeking a $1 billion deal to partner with any of those brands, but not any more.

As LaVar explained to Cowherd, the price just went up.

"Now you know ... if they want to talk to me now, it just went up to $3 billion. Triple Bs -- billion, billion, billion," he said, adding: "That's the only way they going to come at me. I'm already in the building. I don't need them for nothing, as you can tell."

"Now that Lonzo's headed to Los Angeles, what they should have done is give me a billion dollars and let me be on my way," he said.

When told that number was unrealistic, Ball replied, "unrealistic to you."

ESPN's Darren Rovell put in perspective just how absurd that $3 billion dream is - nearly twice as much as what Nike has paid MJ over the last 31 years.

LaVar also got into an argument with Cowherd's co-host Kristine Leahy, who has bashed the Big Baller Brand founder in the past. When she asked him questions about Lonzo's $495 ZO2 Prime sneaker he told her to "stay in her lane" and added that the Big Baller Brand doesn't need to market to women. 

Check out the audio below.